Norma
Saintilma
Corporate institutional poster – “R = E × S” Formula (Award-winning project)
Client / Mandate:
Academic Affairs Department, Cégep de Rosemont
Type of project:
Graphic Design, concept development, and Corporate Communications
Year of production:
2022
Software used:

Description:
__The Recognition
This corporate poster was officially selected and awarded a prize in a design competition. This recognition highlights the strength of its original concept, the impact of its message, and the technical quality of its visual execution.
__The Challenge
Designed for a CEGEP, the goal of this poster was to give a modern and inspiring visual identity to an abstract concept. The main challenge was to create a communication piece capable of capturing the attention of students and staff in common areas, while remaining consistent with the institution’s overall brand image.
__My Work
For this independent project, I based all my creative research on the principles of graphic minimalism. To ensure perfect harmony with the institution, I used a color palette of red, black, and white that directly echoes the CEGEP’s official visual identity. I then structured the formula at the center of the composition using a very clean, geometric typeface, while carefully managing the negative space to create a modern, high-end effect.
__The Result
The final piece is a striking institutional communication tool, ideal for educational settings or modern offices. This award-winning project demonstrates my ability to adapt the graphic guidelines of a large organization to create unique, serious, and professional visuals.











