Poster R = E x S

Context:
Created for the Student Life Services Poster Contest at Cégep de Rosemont, this poster campaign illustrates a recognized educational principle: success depends as much on perseverance as on the effectiveness of the methods used. The formula Success = Effort × Strategies becomes the guiding thread for a visual reflection and a prioritization of academic perseverance.

Process and Art Direction:
• Visual translation of the mathematical symbol through a strong contrast in sizes, highlighting the "R" of Success
• Black and white duality to illuminate the equation and reinforce its symbolic dimension
• Aesthetics consistent with the educational environment
• Color palette inspired by the Cégep's visual identity: red (energy, motivation), white (clarity), black (solidity)

Result:
Selected by a multidisciplinary jury, the poster was displayed in all classrooms at the Cégep. Each copy includes a QR code redirecting to the "I succeed" kit, a resource to support academic perseverance highlighted by this poster campaign.