Montreal Comic-Con 2025

Context:
This final-year project was completed individually as part of the Multimedia Document Design course (412-444-RO). The main objective was to design and produce an integrated advertising campaign comprising a web platform, a promotional video, and the production of two episodes of a fictional podcast. The theme revolves around Montreal Comiccon, featuring a guest who is a convention fan. To take the project to the next level and maximize its reach, the visual strategy for Instagram and YouTube was developed entirely independently, outside of the academic framework.

Art Direction and Concept:
The visual identity is based on a unique fusion concept: transposing the graphic universe and brand recognition of San Diego Comic-Con (yellow, blue, and black color palette) to promote the Montreal event, subtly referenced through vibrant red accents. The chosen tone aims to be curious, warm, and unifying for the pop culture community.

Production process:
· Thematic and UX analysis: Immersion in pop culture to design a fluid web architecture and immersive graphic design.
· Advertising production: Scripting, editing, and synchronization of a high-impact promotional video.
· Podcasting and post-production: Recording, audio processing, and distribution on the website.
· Social media campaign (Out of scope): Creation of graphic mockups tailored for promoting the series on Instagram; both episodes were uploaded to YouTube

Result:
The project resulted in a comprehensive and cohesive digital ecosystem for the client. The final deliverable includes a responsive web platform featuring the promotional video, a strong thematic design, and direct access to both episodes of the podcast.